An integrated approach to consultancy is not unique, so we helped identify a more powerful value proposition for Arca Blanca, encouraging them to present themselves as “creative problem solvers”.

Arca Blanca already had a name, but by reducing this to an A–B shorthand motif – it perfectly reflected their nimble, pragmatic approach to delivering results at speed.

Steering clear of tired corporate visual clichés, we took inspiration from the tech sector and respected publications like The Economist – using illustration to communicate complex, abstract themes quickly and memorably.