MindGym are an industry-leading behavioural science organisation partnering with global businesses.
Following a brand refresh in 2021 by Pentagram, I worked in-house at MindGym refining the design system and implementing the new identity across core literature – including the 2021 annual report, and delivering a design framework for MindGym’s respected White Papers.
I loved creating the numerous typographic “typogram” key visuals that highlight important subject matter throughout.
The content is balanced with intimate, gestural photography by Meara Kallista.
Direction from Henry Proudlove.