Swoop is e-commerce focused fulfillment with special emphasis for beauty, hygiene, and small packages. The Founders are an experienced team of operators who have built supply chain for brands such as Warby Parker, ShoeDazzle, BURST and Levi’s.
The identity appropriately takes its inspiration from the bold, functional visual landscape of industry and logistics. This aesthetic comfortably moves into a more contemporary, digital-facing treatment that will appeal to Swoop's target audience of D2C consumer start-ups.
Design lead at ico design